
BECKHAM DROPPED
Shocking news regarding the former England Captain David Beckham this week. Becks found himself a surprise omission from a role he has considered his own for the past decade.
Becks was stunned to find himself dropped from the latest Gillette advertising campaign. Becks said, “Obviously this is a big blow, obviously. But I’ve obviously got to take it on the chin and try and win back my place, obviously.”
It was widely expected with a new era of endorsements on the horizon that there would be big changes in the way we’re sold products but slaying such a famous face has taken even the most experienced advertising analysts by surprise.
A Gillette spokesman refuted the allegation that Beckham was being made an example of as a figurehead of the old guard. Steve McFarlane of Gillette said, “Becks has been a mainstay of the Gillette advertising squad for a long time now and he has excelled in his position however we feel it is time for a change and when there is fresh blood waiting to come through, why not give it a chance?”
It is unclear who of the current batch of England stars can truly fills Becks razor drawer. David remains optimistic about his chances of a recall to the product range but it seems unlikely that he will add to his endorsements. With the passing of a great advertising figure you realise how much of an impact they have made on your buying habits, so David we salute your efforts.
Labels: August 2006