Hot on the commercial success of Apple's iPhone the company have announced their latest product at a trade show in San Diego. Steve Jobs presented the Apple iBrator to a shocked press. The device is multi functional boosting a sex toy, an ipod and a camera all in-cased in Apple's stylish shiny designings.

Jobs waxed lyrical of the device, "we understand our female clients. Some of them are too busy to form relationships with men and don't want a string of one night stands. This is the device for them. Due to it's multi functionality women are sure to be carrying it whenever they need a sexual kick. Being an iPod you can wear it while out jogging and listen to your favourite songs, the camera functions means it's ideal for capturing the moment at family gatherings and it also acts as a web device so you can check your emails while on the train or anywhere away from the office."

The iBrator statistics will certainly appeal to technoheads and it is this that Jobs says will ensure Apple's male clientele will still purchase the device, "standing at an impressive 5.5 inches and boosting a 4 gigabyte hard drive, with a 3.2 mega pixel camera and web capabilities the iBrator is a device for both sexes". As a result Jobs revealed the advertising campaign for the device will feature prominent male and female figures from the music and film worlds.

Internet reaction to the the iBrator has been somewhat mixed. On boredhousewives.com there was a lot of negative reaction to the ibrator's attempts at establishing itself as a credible sex toy.

"For the $555 dollars Apple are wanting I could furnish myself with anal beads, nipple clamps, leather whips, a gimp mask, a PVC outfit, tonnes of lube, one of those things that cut off the oxygen, a torture rack and an array of vibrators and still have change left to by some nice post torture shortbread." - hornyhousewive69.

"Apple have notorious issues with battery life. We all know how it feels to be hitting the spot then the power fails on us. I won't be trading in my current set up of a car battery attached to my 'pneumatic pumper' for the iBrator." - PrEtTyInPiNk69.

"5 and a half inches? The last time 5 and a half inches satisfied me was before I was of legal age!" - insecuref**kmebetter69.

While on teen gadget site soyourparentsarerich.com reaction was much more positive.

"wow, lok at it, it rawks" - Tyrone94

"loks aw3som3. want it lik aids." - mrpimp91

"so shiny, so sexy, so want it." - 2pacsleftbollock

The Apple iBrator is set to launch in summer 2008.